Yodlee:Tandem Mobile APP

Tandem is a social finance app. For example, users can request their roommates to pay the bill with the bill statement attached via the app, or if you have shared accounts with your friends and family you can share transactions and exchange messages through the app. I worked from beginning to successful launch on this project while working with product managers and UX designers in US and India.

My role: Visual Design

Visual design challenge

Oveall visual design should support target user's goals and meet their emotional needs. Create good and clear visual hierarchy for the order of importance of content to deliver information to users effectively. Color contrast should meet WCAG standards for accessibility

Visual design solution

Since the app is a social financial app for targeting young generation, I like to give a sense of trust and intelligence in color tone as well as make the overall visual meet young people's emotional needs. So I decided to use bright and light blue tone as a primary color. Blue is normally associated with trust and intelligence and also, avoided dark blue tone because it makes the app look too business-like. I created simple and clean layout for a good visual hierarchy by using visual elements such as color contrast, spaces and etc. for users to find and scan the information they need quickly and easily.